This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and expert in content strategy, shared a session on building a strong personal and company presence on LinkedIn.

Devin covers:

• Identifying your “one word” to own and dominate a category on LinkedIn.
• Why your content strategy should focus on personal LinkedIn profiles for max reach and engagement.
• A step-by-step framework for producing and distributing CEO or executive-led LinkedIn content.

Timestamps

• (00:00 ) - - Intro to Devin
  


• (06:11 ) - - How to Build Trust at Scale
  


• (12:04 ) - - 10 Undeniable Reasons B2B Leaders Should Get Active on LinkedIn Right Now
  


• (14:16 ) - - Pick Your “One Word” to Guide Your Content Category
  


• (19:30 ) - - How to Narrow Your Audience
  


• (26:28 ) - - How to Pick Content Pillars & Topics
  


• (30:55 ) - - Outlining Your Production Process
  


• (32:49 ) - - How to Measure & Iterate LinkedIn Success
  


• (37:48 ) - - Using Company Pages vs Personal Pages
  


• (38:29 ) - - Communicating with Your CEO
  


• (39:41 ) - - How to Get Your Whole Team Involved in LinkedIn
  


• (40:22 ) - - Niching Down with Your “One Word”
  


• (41:51 ) - - Prioritizing Engagement on LinkedIn
  


• (43:02 ) - - Applying This Framework to Other Channels
  


• (43:18 ) - - Revising Your Voice and Tone
  


• (45:13 ) - - How to Pick Your “One Word” (Revisited)
  


• (47:18 ) - - Reach Versus Teach

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.

What those companies need is automated scheduling for qualified leads.

And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more